8
Analytics & Adjustments
Use data to make informed decisions. Track what works, identify what doesn't, and continuously improve.
Traffic Monitoring
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Use tools like Google Analytics to monitor traffic, user behaviour, and conversion rates.
- Set up Google Analytics 4 with proper event tracking
- Monitor key pages for traffic trends and bounce rates
- Track where your traffic is coming from (organic, paid, social)
Data-Driven Adjustments
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Adjust your strategies based on data insights to continuously improve marketing performance.
- Review analytics monthly and identify trends
- A/B test landing pages, email subject lines, and ad copy
- Set clear KPIs for each marketing channel
Conversion Rate Optimisation
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Identify where users drop off in your funnel and optimise those touchpoints for better conversion.
- Set up funnel tracking in Google Analytics
- Identify and fix high drop-off pages
- Test different CTAs, forms, and checkout flows
Understanding your conversion funnel is critical. Map out each step from first visit to purchase.
You've completed all 8 sections! Send your results report to Example Marketing.