3
Paid Advertising
Accelerate your reach with targeted pay-per-click campaigns and social media advertising.
Google Ads / PPC
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Use PPC campaigns to target specific keywords. Ensure your ads direct users to optimised landing pages.
- Start with a focused set of high-intent keywords
- Create dedicated landing pages for each ad group
- Monitor Quality Score and optimise ad copy
Requires optimised landing pages (currently in development). Query regarding sponsored shop ads on Page 1 pushing ads to Page 2.
Social Media Ads
Click to rate your confidence:
Utilise targeted ads on platforms like Facebook and Instagram to reach potential customers based on demographics and interests.
- Define your target audience with detailed demographics
- Use retargeting to reach people who've visited your site
- Test different ad formats (carousel, video, stories)